Kimberly, the owner of Jade Beauté, sought the expertise of Daisy Designs to develop a distinctive brand identity for her luxury beauty business. With the goal of standing out as a high-end brand, we drew inspiration from French boutiques, incorporating elements such as the Jade color and gold tones. The font style was influenced by the elegance found in French design, and we also created unique brand icons and patterns. To add a touch of royalty, we incorporated exaggerated serifs reminiscent of the Fleur-de-lis, the iconic French symbol.