The Long Room

When Jodie and I began crafting the brand, we discussed the products she will offer, the target customers, and the key messages to convey to her audience.

The color palette chosen embodies a rustic homestead feel, with a splash of deep tool shed green for contrast. The custom icons symbolize various sections of the store - a hammer for tools, a mower for garden and outdoor, work boots for workwear, and so forth.

Moreover, the logo has been designed in various sizes to fit both landscape and portrait formats, ensuring scalability for different display spaces.

Project