When Mel decided to transition her side hustle of providing remedial massages and pilates classes at home into a full-time business with a physical location, she knew she first needed to develop a strong brand. The brand needed to effectively represent both aspects of her business; ‘Align’ (the massage), and ‘Move’ (the pilates), offering flexibility and freedom that resonates the experience clients can expect from her services. The logo mark and brand pattern were designed to highlight the dual nature of her offerings and create a cohesive brand identity.