From the start, Peta was clear about what she wanted for her brand. The colours should be calming, and she needed icons to represent the key areas of the home she focuses on with her clients: pantry, office, toy room, laundry, and wardrobe. We also incorporated brand patterns that combined different geometric shapes in an organised and calming way, reinforcing the overall feeling of her business brand. An important aspect of Simply Put by Peta is that the brand doesn't just focus on the service she offers. It emphasises the feeling you get from working with Peta, the calm, organisation, and time you gain. This messaging is also reflected in her social media content.