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  • Writer's pictureEmma

Daisy's Quick Tips: The Power of Content Pillars

Are you ready to take your social media management to the next level?

We're back to help support you with this and help build on what we’ve covered so far. In previous discussions, we emphasised the importance of consistent posting for platform growth. If you missed it, you can catch up HERE. Now, it's time to dive deeper into strategising your content with the help of content pillars.

I can hear you already, what are content pillars? Well, they're not as complicated as they may sound. Simply put, content pillars are categories that you can use to organise the types of content you share. Without these pillars, you risk becoming repetitive and only focusing on product or sales-related content. Trust me, not only will you get bored, so will your audience.

Your business's social media pages are a platform where you can share your brand story and build a community. By doing this, you establish trust, and as a result, sales will follow. Think of the business pages you follow, no, think of the ones you love to follow! The business owners who you feel like you already know because of the types of content they share. The one’s who’s opinions and recommendations you trust and those that you know if they launch a new product, you have your credit card in hand ready to hit buy the second they do! This is the power of a well-crafted platform.

But let's not get ahead of ourselves. Before we dive into brand storytelling and community building, let's first lay the foundation by understanding content pillars. Now that you understand the importance of content planning for your social media platforms, it’s time to talk about what content you should be sharing.

Welcome to the stage, your content pillars.

We've already touched on the reasons why you should move beyond solely promoting your products or services. Your audience wants variety and engaging content. Content pillars will help you define your content categories and assist in mapping out your content planner. See how we're building upon the foundation we've already established? Fun huh?

So, how many content pillars do you need? A general rule of thumb is to have 6-8 pillars. This provides enough variety without overwhelming you. Remember, the purpose of all this is to help you, not add more stress!

When creating your content pillars, it's important to consider your business values and your target audience. This ensures that the content you create aligns with your values and is relevant to your audience's interests. While it's okay to occasionally include sales-oriented posts, the goal is to incorporate them as part of a larger plan that subtly communicates who you are, what you offer, and invites your audience to join you on your journey. This approach helps build trust, engagement, and ultimately drives sales.

Do you know what your business vales are? Who your target audience is? If you answered no, it’s time to find out! Here’s the part you’ve been waiting for! I have created a freebie you can download to help walk you through mapping out your content pillars.

So what are you waiting for? Hit “download”, grab a cuppa and start planning - you and your business platforms can thank me later!

Content Pillars
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