Well, for Daisy Design, this is our new reality! As we step into 2024, we do it with a brand new look, a rebrand if you will, with a whole new outlook on life!
When I first dreamt up Daisy Designs as I was working my way through design college, my final module was to create a brand for myself and this is the brand that I used to launch Daisy Designs late 2021, and what I have been working with up until this point.
Since graduating from design college, I have learnt a lot about branding and brand strategy. I could see my original brand becoming diluted as I tried to make it bend and stretch into what I wanted it to be. You see, when I first created my brand for Daisy Designs, I created it as a module, a job that needed to be ticked off. I didn’t give any real thought to my audience, I didn’t think about how versatile it was across different platforms, in truth, I didn’t think too much about anything more than how it looked, I just needed to get it done.
So, here it is, Daisy Designs 2.0
I kept the bold colours, fun fonts and developed new icons and graphics to complement my messaging but, whats most exciting to me about this relaunch, is the thinking behind the brand.
I have put a lot of thought into who my audience is, who I want my audience to be, what I want to say and how I want to say it plus much more. This is the strategy behind the brand and I can’t wait to share more about this with you!
In the meantime, take a look around on the new website, there are still more updates to come in the very near future and if you are interested in learning more about what a brand strategy can do for your business, get in touch, we can’t wait to work with you!
So this New Year, let's ditch the cliche and really mean it when we say, 2024 will be our best year yet!
Happy New Year everyone!
Love Daisy Designs
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